vai al contenuto della pagina vai al menu di navigazione
 

Consumer Science

Consumer needs, attitudes, perceptions, and behaviour are at the core of food research.

Consumer needs, attitudes, perceptions, and behaviour are at the core of food research.

Alma Food activities are aimed at performing a more interdisciplinary and integrated consumer research, linking social and biological sciences in order to ensure a more effective understanding of patterns of consumer behaviour.

The IRT promotes the integration of consumer science researchers in a variety of disciplines, including economics, statistics, marketing, psychology, sociology, food science, medicine, and nutrition science.

Alma Food research overview

  • Food demand analysis, modelling and market predictions · Advanced methodologies for the analysis of consumer needs and desires, quality perception, purchase intentions and behaviour, and for market segmentation and positioning
  • Evaluation of consumer perception of sensory characteristics
  • Food quality evaluation and development of sensory profiles for traditional, local, functional and new food
  • Consumer response to quality, safety and health information and communication on food
  • Use and design of food and nutrition labels
  • Food consumption surveys and opinion polls on label use, new products acceptance and quality perceptions, integrated socio-economic and sensory consumer surveys
  • Integrated consumer and epidemiological or clinical research
  • Consumer dietary habits, overweight and obesity: economic and policy implications
  • Social marketing techniques and approaches to social change in eating habits