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Management and Promotion

Models and methods for managing, promoting and adding value to tangible and intangible heritage.

Competition, innovation and the role of cultural heritage on the basis of different scientific approaches, as well as marketing, cultural tourism and organizational studies are the core strategic topic of this section.

Methods and practice in cultural based territorial development, use and fruition of cultural heritage, tangible and intangible hetitage building process are some of the privileged fields of research, as well as the place of World Heritage Sites and Cultural Routes in the construction of added cultural value.

Evolution of economic models for cultural organisations: innovation in analysis and in methods. Economic-organisational support for the implementation of artistic and cultural projects; cost accounting and cost management for the analysis of economic feasibility and practicality in the cultural and artistic field.

Definition of reporting systems for measuring efficiency and effectiveness of cultural activities. Cultural tourism: planning and project design for local development. Monitoring tools and indicators for culture, artistic and cultural tourism development projects.

Alma HeritageScience research activities

New instruments and methodologies to analyze territorial cultural systems and cultural itineraries; tourism projects development through a sustainable usage of cultural resources; management plans of world heritage sites based on National Law.

Digital maps; 3D-model design, GIS, immersive and semi-immersive display solutions related to Cultural Heritage .

3D display solution applied to historical research aiming at studying, interpreting and increasing the value of ancient sites;

New solutions to emphasize and show Cultural Heritage, also through multimediamedia instruments.

Development of territorial and touristic plans through Cultural Heritage valorization, development of project-monitoring indicators and methodologies (economic, social and environmental impacts).