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Conference: Social Marketing and Socially Responsible Management

09.30 - 17.00  - The Open University Business School, Walton Hall, Milton Keynes, MK7 6AA.

What role can social marketing and socially responsible management play in moving towards a more sustainable and socially equitable economy? The conference aims to bring together academic, practitioner and public policy researchers from these key areas of management research to present and discuss current research relevant to these issues.

Keynote speakers include Prof. Michael Polonsky (Deakin University, Australia), Prof. Jeff French (Brunel University and CEO Strategic Social Marketing) and Prof. Roger Sugden (Director, Stirling Institute for Socio-Management, University of Stirling), and Prof. Guido Palazzo (University of Lausanne).

Cost: ÂŁ40, refreshments provided.


Theoretical, empirical and methodological papers are invited for presentation sessions in track 1: Social Marketing and track 2: Socially Responsible Management.

Please submit an extended abstract of 750 words by 15 July.

Published on 3 November 2010